As a sales focused real estate consultancy, JLL rely on lead generation to support their developer partners. jlls goal when looking for a digital growth agency was to find a team able to generate leads and sales prospects based in the Middle East for ongoing UK-based developments. Having used other digital marketing agencies and invested directly with real estate portals, JLL became frustrated with the results of these campaigns and approached Real Estate Digital Marketers, who had been recommended to them. The greatest challenge facing JLL was the overly competitive market, one that offered a variety of options available to prospects.

Real Estate Digital Marketers's approach with clients is driven by strategy rather than simply launching campaigns without data and testing. Real Estate Digital Marketers's strategy consisted of building landing pages based on the customer journey, creating ad assets, highlighting key points and building niche audiences based on the target market. Once prospects were reached, further nurturing was actioned in the form of personalized marketing emails. These emails were designed to convert marketing qualified leads to sales qualified leads.

Objectives:   

• Generate leads and sales prospects based in the Middle East for ongoing UK-based developments.

Challenges:

• Overly competitive market with a variety of options available to prospects.
  

Solutions:   

• Building landing pages based on the customer journey.
  
• Creating ad assets, highlighting key points.
• Building audiences based on the target market.
• Creating marketing emails to help nurture from marketing qualified leads to sales qualified leads.