In a world driven by smart devices, Emaar came up with an upgrade for homebuyers: Smart Homes. With 8 home automation features, put the power of controlling various functions at the residents’ fingertips. Now telling this to customers was one thing, but offering the experience online was another. Such a unique project had to be promoted through a befitting digital communication strategy. We wanted to

• Launch the project digitally
• Generate high project awareness
• Let homebuyers experience the smart home features online
• Generate qualified leads and drive sales